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Marketing Data Analyst
Location:
Medford, NY
Description:
As a leader in the credit union industry, Suffolk Credit Union is about more than just banking. We are about empowering people . We are seeking a Marketing Data Analyst , who can develop dashboards to review performance, establish member and market segmentation models that are used to drive relevant and targeted campaigns for products and services. This role will require you to adept in evaluating the needs of the credit union, and will understand how and where to acquire knowledge about consumer trends and demands. Remote Workplace Opportunity Responsibilities : Perform descriptive, predictive, and prescriptive analytics using statistical models or industry accepted tools. Analyzing data and presenting trends, insights, and strategic recommendations Establish KPI and ROI goals and create reporting and dashboards for key initiatives. Leverage data to support marketing strategy and articulate compelling business cases. Create baseline reporting, utilizing automated analytics, to measure markets, product penetration, and promotions to identify areas of business opportunity. Implements strategy for targeting and segmentation to support the organizations goals. Oversees data and analysis for the marketing department including but not limited to list generation, data analysis, recommendations based on data analysis, forecast reporting, and ad hoc requests from departments/Executives. Collaborating with other teams to implement new systems and tracking Maintain ongoing business relationships with key partners, vendors and consultants for data analytics, marketing research and targeting/segmentation data. Developing and maintaining client databases, data and reporting processes Providing guidance on measurement and goals for other teams across the organization Support to Marketing Department as needed to further departmental goals Essential Qualifications: Three to five years of experience with data analytics and two or more years of experience in financial services. Undergraduate college degree in marketing required, MBA preferred. Excellent written & verbal communication skills Expert in Excel and manipulating data. Knowledge of SQL, Data Prep, Google Analytics, Microsoft Suite Experience with data visualization tools like PowerBI, Domo and/or Tableau. Experience with MCIFs and Segmentation models. Suffolk Credit Union provides equal employment opportunities to all applicants and prohibits discrimination of any type on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable federal, state or local laws. Job Posted by ApplicantPro
Company:
Suffolk Credit Union
Posted:
December 26 2023 on ApplicantPro
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More About this Listing: Marketing Data Analyst
Marketing Data Analyst is a Jobs Data Analyst Job at Suffolk Credit Union located in Medford NY. Find other listings like Marketing Data Analyst by searching Oodle for Jobs Data Analyst Jobs.
Marketing Data Analyst is a Jobs Data Analyst Job at Suffolk Credit Union located in Medford NY. Find other listings like Marketing Data Analyst by searching Oodle for Jobs Data Analyst Jobs.