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Outbound Marketing Specialist
Location:
Woburn, MA
Description:
Outbound Marketing Specialist requires:&* Onsite , one day a week in the Woburn office, either a Tuesday or Wednesday.&* Bachelors degree required; advanced degree in Business Administration or Marketing a plus.&* 3+ years of B2B experience.&* Proficiency in MS Office, CRM (Salesforce and Pardot preferred), and social media platforms (LinkedIn preferred).&* Experience in data management and analytics a plus.&* Strong experience in outbound marketing strategies, lead generation, and mining company data to enable sales efforts.&* Wireless or Telecom industry and business-to-business experience preferred.&* Strong written and oral communication skills, including the ability to present ideas and suggestions clearly and effectively.&* Ability to work with different functional groups and levels of employees to effectively and professionally achieve results.Outbound Marketing Specialist duties:&* Conduct research on industry-specific programs and partner with Account Marketing Manager to develop lead generation plans.&* Identify customer personas and ideal customer profile for targeted campaigns.&* Use external tools to source leads and contacts, based on the established customer profile.&* Collaborate cross-functionally with customer-facing teams to properly position the company in the marketplace.&* Leverage internal expertise, industry intelligence, company data, and third-party tools to create marketing campaigns that help market-level sales teams drive new business.&* Gather market intelligence to develop campaign content, which may include emails, blog content, presentations, infographic, sales enablement, and webpage content.&* Collaborate with Sales Operations to measure and report on the success of campaigns and optimize approach based on analytics and data.&* Communicate results, working cross-functionally with teams on initiatives to improve sales pipeline
Posted:
April 27 on Jobvertise
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More About this Listing: Outbound Marketing Specialist
Outbound Marketing Specialist is a Advertising & Marketing Marketing Specialist Job located in Woburn MA. Find other listings like Outbound Marketing Specialist by searching Oodle for Advertising & Marketing Marketing Specialist Jobs.
Outbound Marketing Specialist is a Advertising & Marketing Marketing Specialist Job located in Woburn MA. Find other listings like Outbound Marketing Specialist by searching Oodle for Advertising & Marketing Marketing Specialist Jobs.